Information icon An "i" character within a circle Download requires following company and brand guidelines. Logos Logos and guidelines Uber logo and app icons The logotype for the Rider, Driver, Eats, and Freight apps represents our core products. Uber Download Icon A cloud with a downwards point arrow indicating a download Download Download the Uber Logo and App Icons Information icon An "i" character within a circle Download requires following company and brand guidelines.
Gallery Icon Shows a photo and photo frame overlapped Rider. Uber Download Icon A cloud with a downwards point arrow indicating a download Download Download the Uber logo and app icons Information icon An "i" character within a circle Download requires following of company and brand guidelines. Gallery Icon Shows a photo and photo frame overlapped Rider.
Gallery Icon Shows a photo and photo frame overlapped Uber Eats. Gallery Icon Shows a photo and photo frame overlapped Uber Elevate. New workplaces, new food sources, new medicine--even an entirely new economic system. Uber is slowly rebuilding its reputation after ousting CEO Travis Kalanick who built a successful but hostile corporate culture. The Uber logo, in particular, has been tweaked over time, but it was still an imposing, all-caps monolith.
The app icon was a confounding, highly controversial circuitboard thing that seemed only tangentially related. Wolff Olins began its exploration by traveling abroad to markets like India, to see how the Uber brand lived there.
A story began to emerge. Uber messengers rode bikes in degree heat, sweating through on-brand black uniforms. Many riders and drivers could not read—and the app icon was a confusing mismatch to that Uber word mark. For nearly the past year, Wolff Olins worked with L. Young points out that the old Uber logo evoked the history of cars. In turn, Wolff Olins developed a wordmark to be accessible worldwide. Uber is trying to proof its logo against spelling mistakes.
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